‘Fun and funky’: Ashland celebrates Halloween with annual downtown parade

Kids and adults alike enjoyed "riding" inflatable dinosaurs in the parade. Ashland.news photo by Bob Palermini
November 2, 2025

Thousands express themselves by being somebody — or something — else in collective expression of individuality

By Meg Wade for Ashland.news

Thousands of residents from across the Rogue Valley gaily garbed as ghosts, goblins, ghouls and assorted spectres, along with a casting director’s wildest dream of assorted cultural characters, packed downtown Ashland for the annual Halloween parade Friday afternoon. 

While the official start time was set for 3:45 p.m. in front of the Ashland Public Library, revelers were making their way up and down Main Street long before, searching for friends, taking pictures, and showing off their costumes.

The parade has been held for several decades. Officially known as the Ashland Chamber’s Children’s Halloween Celebration, the event draws all ages, with as many adults in costume as kids.

The Ashland Witches, led by Cynthia Salbato, danced in the street at Ashland Plaza after the parade. Ashland.news photo by Bob Palermini
Ben Fakler and Grace Jones at the 2025 Halloween parade. Meg Wade photo for Ashland.news

That included dozens of members of Audrey Flint’s “We Keep Dancing” classes for those 55 and older, who came together in neon pink and green wigs to dance their way down Main Street to “Monster Mash.”

Some Ashlanders have grown up going to the parade their whole life. 

“I think this is my 25th Halloween parade,” said Grace Johnson, dressed as Emily Elizabeth from the “Clifford” book series, next to Ben Fakler as Clifford. “It’s just part of the tradition, and a way to connect with the community.” 

Gale Canutt as a Deathshead hawkmoth at the 2025 Halloween parade. Meg Wade photo for Ashland.news

Others were attending for the first time, such as Gale Canutt, a recent college graduate who just moved to Talent. Canutt was dressed as a death’s-head hawkmoth, a costume they made as a final project for a costume design course.

“Halloween is my favorite holiday and the first time I’ve lived in a town where there’s lots going on — I’m from a small farming town — so this is my dream,” Canutt shared.

“I love it! This is the best thing I’ve ever seen in my life,” said Lucia, another first-timer, who said she had just moved to Ashland and was working at Ashland Greenhouses. “I love Halloween, I love community events, and my boss let me close the store an hour early so I could make it on time.”

Many families showed up with a shared theme. Robyn of Ashland, dressed as Poison Ivy, was out with her children Ares and Ky, ages 5 and 6, who teamed up as Batman and Superman.

Oliver (boulder), Luca (Indiana Jones) and Sean Henry (Jones Sr.) at the 2025 Halloween parade. Meg Wade photo for Ashland.news

Luca and Oliver, brothers and students at Willow Wind Community Learning Center, were dressed as Indiana Jones and the boulder from which he escapes in the opening scene of “Raiders of the Lost Ark.” They were joined by their father, Sean, dressed in tweed and carrying a chalice as Henry Jones, Sr. in “The Last Crusade.” 

Jose and Jose Jr. at the 2025 Halloween parade. Meg Wade photo for Ashland.news

Other families were more focused on just being out together. Jose, at the parade with his three children, couldn’t remember the name of the cartoon character his son Jose Jr., age 10, had suggested for him, which involved a fuzzy aqua blue suit with purple spots. “I try to be here because they enjoy being in the parade,” he said, “and we do everything for them.” 

The many one-of-a-kind costumes may have drawn special attention, but there were lots of classics to be found, both new and old.

Erica Thompson and friend Lena Morris were both dressed as witches; Morris in classic black, Thompson with a “hippie” variation that featured brighter colors and bell bottoms.

Multiple variations of Bob Ross were spotted, some with brushes and an artist’s palette, and at least one with a full easel. 

Erica Thompson and Lena Morris at the 2025 Halloween parade. Meg Wade photo for Ashland.news

There were enough Waldo costumes that Ashland residents Dave and Harold were playing “Where’s Waldo” while sitting next to the bus stop by the Ashland Plaza.

“We’ve seen 12 different Waldos,” said Dave.

Other costumes were less recognizable, and not all turned out quite as intended. 

“My wife wanted me to be a potato,” said Alex of Ashland, pointing to the round, cardboard middle on his torso. “Then we were trying to figure out what else it could be.” The end result included a cardboard mask and sword, and he dubbed himself a “cardboard gladiator.” 

“But the helmet kind of looks like a turban,” he said. “So I’m not sure.”

A cardboard gladiator at the 2025 Halloween parade. Meg Wade photo for Ashland.news

The event brought out the town’s photographers. Some perched on top of lampposts and benches with cell phone cameras, and others wandered through the crowd catching candids with more professional lenses.

“I love it, it’s so fun and funky,” said Paz, a visitor from Los Angeles who came to the parade to take photos.

Nick Walker of Ashland said he was just sitting at home when he saw people going by and thought, “I should grab my camera.” 

Walker said he focused on capturing photos of “spontaneous moments of joy,” and that there had been plenty of such moments at the parade.

“The level of spirit in this town,” he said, “and the number of people coming out is really special, and unexpectedly delightful.”

Others were just happy to watch, camera or no.

“It’s just cool seeing the diversity,” said Staci, a student at Southern Oregon University. “It’s the one day of the year everyone feels comfortable being themselves.”

Email Ashland resident and freelance journalist Meg Wade at [email protected].

Costumed participants of all ages joined the Ashland Chamber’s Children’s Halloween Parade. Ashland.news photo by Bob Palermini
The Tin Man was happy to have found his heart. Ashland.news photo by Bob Palermini
Wearing season-appropriate formal wear, Jasmine and Steven Sirianni strolled down Main Street Friday afternoon. Ashland.news photo by Bob Palermini
A biker took calls during the parade using his banana phone before peeling away. Ashland.news photo by Bob Palermini
The Sasquatch Squad is on patrol during the parade. Ashland.news photo by Bob Palermini
Lily and Leah Anderson were up late Thursday night making their parade hats. Ashland.news photo by Bob Palermini
Irv Lubiner and Joanne Kliejunas pose for a photo as they wait for the parade to begin. Ashland.news photo by Bob Palermini
The Wicked Witch of the West was one of many “Oz” characters walking in Friday’s parade. Ashland.news photo by Bob Palermini
Cameras lined the sidewalk and street as the Ashland Chamber’s Children’s Halloween Parade drew countless photographers. Ashland.news photo by Bob Palermini
Ashland newcomer Sidny Bryson attended the parade despite having a splitting headache. Ashland.news photo by Bob Palermini
Costumed kids lined up at Bar Julliet on the Plaza for trick-or-treating after the parade. Ashland.news photo by Bob Palermini
The soon-to-open Cafe Lumina on the Plaza handed out Italian chocolates to paradegoers. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
A scene from the Ashland Chamber’s Children’s Halloween Parade on Friday, Oct. 31, 2025. Ashland.news photo by Bob Palermini
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Bert Etling

Bert Etling is the executive editor of Ashland.news. Email him at [email protected].

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