ashland.news
February 22, 2024

Reinvented Pump House in Talent expected to open in March

The locally famous sign with a car on a post has been on the corner in downtown Talent for many years. Here it still sports the logo of the short-lived Rogue Taqueria restaurant. The enclosed patio area increases the restaurant’s capacity in inclement weather. Ashland.news photo by Bob Palermini
January 24, 2024

‘Pump House 2.0’ will include some menu items from short-lived Rogue Taqueria

By Morgan Rothborne, Ashland.news

Pump House 2.0 is expected to open in March, combining elements of both the original Pump House which closed last fall and the short-lived Rogue Taqueria at the corner of Talent Avenue and East Main Street in downtown Talent. Owners Jeven Showers and Garth Evey say they hope customers will agree it is the best of both worlds. 

Showers has been working with Rogue Taqueria Chef Vanessa Rodas to define the new menu for the once-again reimagined restaurant. The winning elements of both the Mexican offerings and classic American food will be combined in a more “streamlined” menu. 

Pump House 2.0 will offer a burrito, tacos and a torta sandwich alongside the classic favorite burgers and smothered fries and tater tots. 

Rodas formerly worked as a chef at Louie’s Restaurant where she became well acquainted with burgers, fries and classic American food, Showers said. But as chef to both Rogue Taqueria and Taqueria Picaro, Shower’s restaurant on Pioneer Street in Ashland, Rodas can serve both sides of the new menu. 

The new menu will still include the beers and ciders on tap now, with a few margaritas and the revival of the Pump House cocktails menu.

Chef Vanessa Rodas and owner Jeven Showers are working on all the details to reopen the Talent restaurant. Ashland.news photo by Bob Palermini

While the Taqueria had some genuine regulars, business at the Mexican restaurant dropped to between a third and a quarter of what it had been as the Pump House. 

“We had to shut down Rogue Taqueria because, with the business we were getting, we wouldn’t have made it through the winter,” Showers said. 

The Pump House was open at 102 Talent Ave. from 2016 until its closure in August, when the owners opened Rogue Taqueria in the space, according to the Oregon Secretary of State business records. Staffing and inflation were problems for both restaurants in the space, but by trimming down the menu to favorite items, Showers said they hope to reopen their doors to a new success. 

When the Rogue Taqueria closed a couple of months ago, Showers said he and Evey, “listened to the community.” Talent residents and patrons missed the space during the closure, but they really missed the burgers, fries — and especially the tater tots — of the Pump House. 

The owners hope by returning community favorites to the menu, the restaurant can return to its status as a community hub where families and friends gathered together.

“By bringing back what the community wanted and what they missed, we’re hoping to get people around the fire pits again,” he said.

Email Ashland.news reporter Morgan Rothborne at morganr@ashland.news.

Bert Etling

Bert Etling

Bert Etling is the executive editor of Ashland.news. Email him at betling@ashland.news.

Related Posts...

Ashland School Board taps current Rainier superintendent for top district job

Ashland School Board has selected Dr. Joseph Hattrick, the current superintendent of Rainier School District in the city of Rainier, Oregon, about an hour northwest of Portland, as its next superintendent. During a special online-only session, school board members voted 5-0 Tuesday evening to select Hattrick as new superintendent of Ashland schools, a position he will fill officially on July 1.

Read More »

Oregon permanent standard time bill survives after Senate splits

An effort to switch Oregon to permanent standard time will live to see another day after hitting a temporary roadblock on Tuesday when the state Senate split evenly on the bill. Supporters agreed to amend the bill to add a trigger clause clarifying that Oregon would only ditch daylight saving time if and when Washington and California do the same. 

Read More »

Latest posts

Ashland School Board taps current Rainier superintendent for top district job

Ashland School Board has selected Dr. Joseph Hattrick, the current superintendent of Rainier School District in the city of Rainier, Oregon, about an hour northwest of Portland, as its next superintendent. During a special online-only session, school board members voted 5-0 Tuesday evening to select Hattrick as new superintendent of Ashland schools, a position he will fill officially on July 1.

Read More >

Oregon permanent standard time bill survives after Senate splits

An effort to switch Oregon to permanent standard time will live to see another day after hitting a temporary roadblock on Tuesday when the state Senate split evenly on the bill. Supporters agreed to amend the bill to add a trigger clause clarifying that Oregon would only ditch daylight saving time if and when Washington and California do the same. 

Read More >

Ashland Creatives: When family history is American history

Ashland Creatives: It was 10 years after her father’s death, when she was 33 years old, that Barbara Hilyer first learned the family secret that she had African American heritage. She wrote a book about it, which she’ll discuss Monday, March 4, at Bloomsbury Books in Ashland.

Read More >

Explore More...

Ashland School Board taps current Rainier superintendent for top district job

Ashland School Board has selected Dr. Joseph Hattrick, the current superintendent of Rainier School District in the city of Rainier, Oregon, about an hour northwest of Portland, as its next superintendent. During a special online-only session, school board members voted 5-0 Tuesday evening to select Hattrick as new superintendent of Ashland schools, a position he will fill officially on July 1.

Read More>

Oregon permanent standard time bill survives after Senate splits

An effort to switch Oregon to permanent standard time will live to see another day after hitting a temporary roadblock on Tuesday when the state Senate split evenly on the bill. Supporters agreed to amend the bill to add a trigger clause clarifying that Oregon would only ditch daylight saving time if and when Washington and California do the same. 

Read More>
ashland.news logo

Subscribe to the newsletter and get local news sent directly to your inbox.

(It’s free)

Don't Miss Our Top Stories

Get our newsletter delivered to your inbox three times a week.
It’s FREE and you can cancel anytime.