SOU’s highest service award to go to alumnus and prominent Mexican politician and his wife

Southern Oregon University alumnus Juan Carlos Romero Hicks. Photo via juancarlosromerohicks.com
August 5, 2022

Contingent travels to Guanajuato to present President’s Medal to Juan Carlos Romero Hicks and his wife, Frances ‘Faffie’ Siekman Romero

A contingent from Southern Oregon University will visit sister institution Universidad de Guanajuato in coming days to present SOU’s highest service award to prominent Mexican politician and SOU alumnus Juan Carlos Romero Hicks and his wife, Frances “Faffie” Siekman Romero.

“Juan Carlos and Faffie are true and long-standing friends of SOU and our entire community,” said SOU President Rick Bailey, who will present the couple with the SOU President’s Medal in a ceremony on Monday, Aug. 8. “They have honored their ties to SOU and the city of Ashland throughout their remarkable careers, and have gone to great lengths to strengthen the social and academic cross-cultural partnerships that we all enjoy.”

The two have tirelessly supported connections between the two universities — and the communities of Ashland and Guanajuato — since Romero Hicks enrolled at SOU for the first time in 1978, when it was still known as Southern Oregon State College. He earned master’s degrees from SOU in business administration and social sciences and has since served as rector (president) of the Universidad de Guanajuato, governor of the state of Guanajuato, a federal senator and currently as minority leader for the National Action Party (PAN) in the lower chamber of Mexico’s legislative branch. He plans to seek his party’s backing for the 2024 presidential nomination.

Juan Carlos Romero Hicks and his wife, Frances “Faffie” Siekman Romero, will receive the SOU President’s Medal on Monday. Photo courtesy of Juan Carlos Romero Hicks

Faffie Siekman has focused on humanitarianism and philanthropy, supporting causes such as adequate eye care for the people of Mexico, building materials for families in need and animal welfare — including a burro rescue program near Guanajuato. She has matched donations to the Ashland Amigo Club’s Endowed Scholarship Fund — managed by the SOU Foundation — since the fund was established in 2017; it has resulted in 10 scholarships to date for students to study in either Ashland or Guanajuato.

The couple’s first child was born in Ashland, the day before Romero Hicks began classes at SOU. He has often said that his life was changed by the Amistad Program, which enables student exchanges between SOU and UG.

“When I became president of the University of Guanajuato, I said none of that would have happened if it weren’t for my experiences with the exchange program,” Romero Hicks said. “It gave me the education and the global perspective that shaped who I am.”

The SOU President’s Medal, established in 1984, is the university’s highest tribute and is awarded as often as once per year to a community member who is distinguished by her or his actions and contributions. It has previously been presented to 57 individuals and organizations, most recently in August 2019 to Confederated Tribes of the Siletz elder Agnes “Grandma Aggie” Pilgrim.

Recipients of the medal are recognized for their exemplary service to the university and community, and for demonstrating compassion, integrity, generosity, leadership and courage. The SOU president determines when and to whom the award is presented.

President Bailey, President Bailey, SOU Board of Trustees Chair Daniel Santos, and Janet Fratella, SOU’s vice president for university advancement and executive director of the SOU Foundation, will represent the university in Guanajuato.

This month’s Entre Amigos column is also about the President’s Medal award.

Ashland sister city Guanajuato, Mexico, at night. Photo via news.sou.edu

Source: Southern Oregon University news release. Email Ashland.news Executive Editor Bert Etling at betling@ashland.news or call or text him at 541-631-1313.

Aug. 5 updated: Wording changed to clarify status of Juan Carlos Romero Hicks’ presidential aspirations.

Aug. 6 update: SOU Board of Trustees Chair Daniel Santos’ name removed from list of those representing SOU, as he was unable to make the trip.

Aug. 7 update: Santos is on the trip, so his name put back in the list of those representing SOU

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Bert Etling

Bert Etling

Bert Etling is the executive editor of Ashland.news. Email him at betling@ashland.news.


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