Ashland’s numbers indicate prices are easing, inventory is growing and opportunities are reappearing for those who’ve been waiting
By Carrie Dahle
If you’ve been waiting for a sign that the real estate market is shifting, this is it. Cash buyers are still ruling the board, but for the first time in over a year, buyers who need financing are finally back in the game.
Across Jackson County, the numbers tell a clear story. Between July and September, 573 existing homes sold, up from 507 last year, and the median price inched up just over 1%, a small but steady climb from $410,000 to $415,000 per Jackson County Residential Statistics provided by the Rogue Valley Association of Realtors. Here in Ashland, 90 existing homes sold during that same time, up from 76 a year ago. That’s healthy movement, but the median price slid nearly 11%, from $615,000 to $547,750.
Now, before anyone gasps, that drop isn’t a crash; it’s a correction. It’s the market finding its balance again after years of breakneck speed. Prices are easing, inventory is growing and opportunities are reappearing for those who’ve been patiently waiting.
What’s fascinating is how cash continues to drive the conversation. Cash buyers are the quiet heavyweights right now, snapping up homes quickly and skipping the lending delays that can spook sellers. These are often buyers relocating from metro areas, investors or folks downsizing after years of equity growth. They’re nimble, decisive and strategic, which is why cash offers still hold a significant edge.
Just last week, I witnessed a classic Ashland bidding war unfold. Multiple offers hit the table, but in the end, it was the cash buyer who sealed the deal. A few years ago, that kind of frenzy was the norm; now, it’s the exception. But it proves that when the right home hits the market and a cash buyer steps in, competition still sparks fast.
The real news this fall, though, is what’s happening with interest rates. For the first time in over a year, they’ve dipped to their lowest point, and that’s a big deal. It’s giving financed buyers a much-needed boost and creating a window of opportunity we haven’t seen in months. It’s not 2020-level cheap money, but it’s enough to bring energy and optimism back into the market. For buyers who’ve been sitting out, this is your moment.
Meanwhile, the luxury market, especially homes over $800,000, is showing signs of cooling. Across Ashland, the number of active listings has increased from 93 last year to 121 this year, representing a 30% rise.
Sellers at the higher price points are seeing longer days on market and more price adjustments. The buyers are still there. They’re just pickier. They want sustainability, efficiency and long-term value, not just square footage and a view.
And honestly, that’s not a bad thing. This market is maturing. It’s thoughtful. It’s leveling out after years of extremes, and that’s precisely what healthy markets do.
Ashland has always had its own rhythm, a mix of heart, heritage and a strong sense of community. People buy here because it feels like home, not just an investment. And while prices may have softened, the dream of living here is as strong as ever.
Markets change, but opportunity never disappears; it just shifts shape. Whether you’re buying, selling or simply keeping an eye on what’s next, this season is about preparation, not panic. The best moves happen when you’re ready to act. And right now? The market is giving you every reason to get prepared.
Ashland resident Carrie Dahle is president of the Rogue Valley Association of Realtors and principal broker at John L. Scott, Ashland. Email her at [email protected].
