30th annual Festival of Light Celebration kicks off Friday

One of Santa's reindeer greets the assembled crowd at a past year's Festival of Light kick off on the Ashland Plaza. Travel Ashland photo
November 24, 2022

Santa due to arrive in Ashland and flip the switch on the ‘Grand Illumination’

The 30th annual Festival of Light Celebration kicks off the Ashland holiday season on Friday, Nov. 25, with Santa’s arrival on the Ashland Plaza, culminating in the “Grand Illumination,” when more than one million lights throughout town are turned on.

Produced by the Ashland Chamber and Travel Ashland, preparations have been underway and the finishing touches are underway to adorn Ashland with decorations.

Musical entertainment begins on the Plaza at 2 p.m. Friday, Nov. 25, with Bekkah and the Dusty Rubies. Youth musicians will join the band for a set at 3 p.m. Treehouse Books and ScienceWorks Museum will present the Secret Storyworld of Gnome at 4 p.m., introducing a weekend scavenger hunt throughout downtown Ashland. Holiday carols will be sung by Greg Capp, the event emcee.

Santa’s arrival begins at 5 p.m. at the Ashland Public Library. A lantern-lit procession of arts and children’s organizations will lead Santa and Mrs. Claus and their team of reindeer to the Plaza. Santa will make his way to the Brickroom Balcony to lead spectators in a carol and countdown to the Grand Illumination when over one million lights will illuminate downtown.

“We are thrilled to bring back Santa’s Arrival and the Grand Illumination event this year, that marks the beginning of the holiday season here in Ashland. This celebration has been welcoming visitors and locals for 30 years. It is a tradition close to our hearts that makes magical memories for all,” Sandra Slattery, executive director of the Ashland Chamber, said in the release.

Holiday events in Ashland include holiday performance productions, restaurant and winery pairings and specials, festive shopping, skating at the ice rink, craft fairs, scavenger hunts and more.

For event and holiday season information, visit travelashland.com and ashlandchamber.com. The Travel Ashland Facebook event page for the Festival of Light kick off is here.

A small group gathered Monday, Nov. 21, on Gateway Island to mark the planting of a new “Lights for Life” tree to replace one knocked done by an errant vehicle in April. Ashland Community Health Foundation photo
Lights for Life campaign

A news Ashland Lights for Life tree will be lit as part of Ashland’s annual Festival of Light.

Lights for Life began in 1987 as a small annual fundraising campaign in Ashland, combining the spirit of the holiday season with Ashland’s unique sense of community. In 1996, the campaign expanded to Talent, and this year, Lights for Life is part of the City of Phoenix’s holiday celebration.

Gifts to the campaign support the health care needs of our community. They are represented by colored lights on the Lights for Life trees located near the Ashland Public Library, the Talent Community Center, and now at the Phoenix Civic Center.

The Ashland community woke up on April 9 to find the Ashland tree at the west end of Siskiyou Boulevard in the median island by Ashland Fire & Rescue Station No. 1 uprooted after a car accident. Recognizing the importance of the tree to the Ashland community, the city of Ashland and Ashland Parks and Recreation Department arranged to have a new tree planted. 

To commemorate the Nov. 18 planting, the Ashland Community Health Foundation held a small dedication ceremony on Nov. 21. Chaplain Rosanna Ferraro-Jensen officiated, offering good wishes for its safety and longevity.

The lights on the Lights for Life trees are intended to exemplify the generosity of the community, with each light symbolizing a donation made in honor or in memory of someone special. Over the years, lights have honored health care workers, veterans, grandchildren, cherished pets, and iconic historical figures. Lights have memorialized those who lost their lives to COVID along with beloved family and community members.

Those who have been honored receive a Lights for Life holiday card notifying them that a gift has been made in their honor, and honorees and donors are recognized in various publications in the Rogue Valley.

For more information about how to participate in Lights for Life, visit achfoundation.org or call 541-482-0367.

In Talent, the tree-lighting ceremony will be held on Friday, Dec. 2. Beginning at 5 p.m., children are invited to create their own special ornament at Talent Maker City. The festivities will continue at the Talent Community Center with caroling, holiday messages from the mayor and ACHF, and the arrival of Santa for the lighting of the tree.

Source: Travel Ashland and Ashland Community Health Foundation news releases. Email Ashland.news Executive Editor Bert Etling at [email protected] or call or text him at 541-631-1313.

Picture of Bert Etling

Bert Etling

Bert Etling is the executive editor of Ashland.news. Email him at [email protected].

Related Posts...

Medella Bison Ranch solar installation moves toward approval

In a reversal of fortune, a proposed 6-acre solar installation on Ashland’s northwest side along Highway 99 appears headed for approval after a public hearing Monday, Dec. 1, before a county hearing officer. The proposal had been tentatively denied by staff, then appealed to the hearing officer by the applicant, Medella Bison Ranch.

Read More »

Obituary: Mary Linda Jackson

Obituary: Mary Linda Jackson passed away on Thursday, Nov. 27, after a courageous battle with Alzheimer’s Disease. A Catholic Mass and Memorial Service will be held on Monday, Dec. 22 in Ashland.

Read More »

Our Sponsors

Grand Kyiv Ballet The Nutcracker Holly Theatre Medford Oregon
ScienceWorks Hands-on Museum Noon Year's Eve Ashland Oregon
Camelot Theatre Hansel and Gretel Talent Oregon

Latest posts

Medella Bison Ranch solar installation moves toward approval

In a reversal of fortune, a proposed 6-acre solar installation on Ashland’s northwest side along Highway 99 appears headed for approval after a public hearing Monday, Dec. 1, before a county hearing officer. The proposal had been tentatively denied by staff, then appealed to the hearing officer by the applicant, Medella Bison Ranch.

Read More >

Obituary: Mary Linda Jackson

Obituary: Mary Linda Jackson passed away on Thursday, Nov. 27, after a courageous battle with Alzheimer’s Disease. A Catholic Mass and Memorial Service will be held on Monday, Dec. 22 in Ashland.

Read More >

Ask Strider: The things we do for love

Ask Strider: For Christmas, a reader would rather have pizza in her pajamas than Beef Wellington in her dressing up clothes, but family members feel differently. What to do? And another reader makes Strider wag his tail and think of pancakes.

Read More >

Ashland council looks at staff cuts and new taxes

A potentially dire budget cliff prompted the Ashland City Council Monday to look at possible future cuts to police, fire, the City Band and burial services, along with various ideas to increase revenues. The council held a five-hour “retreat” in its council chamber Monday to hash out ways to avoid expected budget shortfalls over the next three bienniums that ranged from just over $1 million in a best-case scenario to more than $23 million in a worst-case scenario.

Read More >

Our Sponsors

ScienceWorks Hands-on Museum Make a Splash Ashland Oregon
Ashland Community Composting Ashland Oregon
Ashland Climate Collaborative Sreets for Everyone Ashland Oregon
Ashland Food Project Building Community Ashland Oregon
City of Ashland Public Notice Ashland Oregon

Explore More...

In a reversal of fortune, a proposed 6-acre solar installation on Ashland’s northwest side along Highway 99 appears headed for approval after a public hearing Monday, Dec. 1, before a county hearing officer. The proposal had been tentatively denied by staff, then appealed to the hearing officer by the applicant, Medella Bison Ranch.
With growing concerns over major state budget deficits, stagnating population growth, rising unemployment and new data showing Oregon businesses have started looking elsewhere as they expand, Governor Tina Kotek announced her intention to dig the Beaver State’s business cred out of the basement
Asante Ashland Community Hospital’s birthing center and inpatient surgery will close by spring 2026, leaving only the emergency room and outpatient services, according to plans shared with staff Wednesday, Dec. 3, by Asante, the Medford-based health care provider serving Southern Oregon and Northern California.
A potentially dire budget cliff prompted the Ashland City Council Monday to look at possible future cuts to police, fire, the City Band and burial services, along with various ideas to increase revenues. The council held a five-hour "retreat" in its council chamber Monday to hash out ways to avoid expected budget shortfalls over the next three bienniums that ranged from just over $1 million in a best-case scenario to more than $23 million in a worst-case scenario.
No Tax Oregon petitioners have gathered over 150,000 signatures to petition the planned increases to the state’s gas tax, vehicle registration and title fees and a transit payroll tax until voters have a chance to weigh in next November

Don't Miss Our Top Stories

Get our newsletter delivered to your inbox three times a week.
It’s FREE and you can cancel anytime.

ashland.news logo

Subscribe to the newsletter and get local news sent directly to your inbox.

(It’s free)